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Skarlet Rockwood - Pet Business Marketing

Skarlet Rockwood, Owner

Hey there! I’m Skarlet Rockwood.

I’m a Certified Content Marketer with over 8 years of experience, and I specialize in combining content marketing tactics with social distribution and audience growth to build profitable pet businesses that actually make a difference for pets and their people.

I absolutely love pets and marketing, so it was only natural for me to combine the two and specialize in helping pet brands and bloggers connect with more pet parents online. I’ve built a solid reputation as a trusted expert, dedicated to driving massive growth and success for my clients.

I’ve been in the content marketing game for over 8 years now (technically 20 if you count my time working as an assistant for my mom’s web design agency!) I started my social media agency, originally called Fox Fire Social, in 2015, and since then I constantly hone my skills and stay on top of the ever-changing landscape of content marketing in the pet industry. It’s been an incredible journey, and I’ve gained a deep understanding of what works and what doesn’t. My experience allows me to offer tailored strategies that deliver exceptional results.

What makes me stand out from the crowd? Well, it’s my genuine passion for pets and my unique knack for marketing. I truly understand the needs and preferences of pet parents, and I know how to create content that speaks directly to them. One size definitely doesn’t fit all in my book. I take the time to listen to my clients, understand their goals, and customize strategies accordingly. My goal is to help you shine and establish your brand as a leader in the industry.

When it comes to my approach, personalization is key. I don’t believe in cookie-cutter solutions. Each client is unique, and I make it my mission to understand your specific goals, challenges, and target audience. This allows me to craft strategies that align perfectly with your brand and resonate with pet parents. Oh, and did I mention my special expertise in platforms like Instagram? That’s right, I can help you leverage the power of this platform to capture the attention of pet parents and build a loyal following.

My services are designed for a wide range of pet businesses, including pet product brands, pet service providers, and pet bloggers. I understand the needs and desires of this audience like the back of my hand. By creating content that speaks directly to pet parents, I can help drive brand awareness and increase customer loyalty for your business.

Sure, there are other content marketing specialists in the pet industry, but let me tell you what sets me apart from the pack. My specialized expertise, personalized approach, and deep understanding of the pet industry give me a real edge. I’m always staying ahead of the game, keeping up with the latest digital marketing trends, and delivering exceptional results. When you work with me, you’re getting someone who is passionate about your success and will go above and beyond to help you stand out from the competition.

My core strategy revolves around harnessing the power of content marketing to drive growth and establish strong connections with pet parents. I’m all about delivering exceptional results and helping businesses thrive in this competitive industry. So, get ready to make some noise with your brand!

With me as your Content Marketing Specialist, you can expect not only expertise and strategies but also a friendly and casual approach. Let’s work together to elevate your brand, connect you with more pet parents online, and achieve remarkable growth.

 

Houdini, Black Rabbit on grass in front of woman with red hair

Houdini, Chief Morale Officer

I have a wonderful partner in crime who keeps me on track and brings endless joy to my workdays – none other than Houdini, my fluffy little Chief Morale Officer. Houdini is more than just a rabbit; he’s a rescue who has stolen my heart and become an integral part of my daily routine.

Working from home can sometimes blur the lines between personal and professional life, but Houdini ensures that I maintain a healthy work-life balance. With his adorable presence, he serves as a constant reminder to take breaks, stretch my legs, and recharge my creative batteries. Whether it’s a quick play session or a cuddle break, Houdini instinctively knows when I need a furry friend by my side to help clear my mind and boost my productivity.

Despite his occasional penchant for paperwork destruction, Houdini brings immeasurable joy to my work and life. He reminds me of the importance of taking breaks, embracing spontaneity, and finding happiness in the simplest things. With Houdini by my side, every workday becomes an adventure filled with fluffy cuddles, hilarious antics, and unwavering support.

So, welcome to FUR Social, where Houdini reigns as the unofficial mascot and brings a touch of magic to our pet business journey. Together, we’re on a mission to provide exceptional services while spreading happiness in the lives of both pets and their people. Just be sure to keep any important paperwork guarded when Houdini is around – assuming you’d rather have it filed than eaten. 

FUR Social is a proud member of these

pet industry organizations: