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Pet Marketing Podcast Episode 4: Building Trust with Google Screened

In this episode, I talk with Lorne Sederoff, VP of Channel Partnerships with Search Kings, about the newest Google feature coming to the pet industry and how you can capitalize on it for your business. If you’re a licensed professional, getting the “Google Screened” badge can help verify to customers searching for services that you’re …

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Pet Marketing Podcast Episode 3: Growing Your Pet Business Instagram

Having a solid content strategy is a big key to success or failure on social media. But there are also small tweaks you can make to increase your chances. In this episode, I share 11 helpful tips for growing your pet business Instagram account. Each of these tips stands alone and any one of them can …

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Pet Marketing Podcast Episode 2: Increase Your Website Traffic With Pinterest

In this episode, I talk with Tori Mistick, the single dog mom behind Wear Wag Repeat, about how she’s increased her website traffic by as much as 5x using Pinterest. I’ve been a fan of Tori’s for a long time now. She’s a “must follow” creator for dog moms, pet bosses, and anyone who (like …

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How To Use Instagram Link Stickers To Market Your Pet Business

Instagram’s recently added feature, the Link sticker, is revolutionizing how people interact with stories — especially those made by smaller accounts. Do you wish there were more ways to drive traffic to your website using Instagram? Being limited to just one link in your profile can be challenging, especially for accounts with fewer than 10,000 …

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The Ultimate Guide to 2022 Pet Holidays (With Links!)

When you’re creating your marketing plan in the pet industry, pet-related holidays and social awareness days can be a great source for content ideas. Whether you’re planning your blogs or social media posts, pet holidays can be a great tie-in for content that’s relevant and interesting to your audience. What are all the pet holidays …

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How to Beat the Instagram Reels Algorithm (Straight from the Horse’s Mouth)

Instagram recently updated the algorithm used to govern the Instagram Reels feature, and it’s designed entirely to prioritize original content. Videos created outside of Instagram and repurposed, such as those made on TikTok, will now receive a lower priority than those made directly on Instagram. This means the rules have changed a bit in terms …

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