by Skarlet Rockwood | Feb 9, 2024 | Pet Marketing Podcast
In this episode, I talk with Kati Keyes, brand strategist and owner of Max Pet Marketing. Kati has been in pet industry sales and marketing for over 10 years now. She’s worked with thousands of pet businesses and leverages her degree in psychology to...
by Skarlet Rockwood | Jan 10, 2024 | Business
The idea of planning ahead has been around since man started thinking about his future. The first time he pulled out a map and traced his finger along an imaginary line, he was planning for tomorrow. Even though we’re more sophisticated at it these days, most people...
by Skarlet Rockwood | Apr 5, 2023 | Digital Marketing, Social Media
As a pet business owner, developing a solid marketing plan is essential to the success of your business. Unfortunately, it can be challenging to market your business in today’s world, especially with the constant changes in social media platforms. However, there...
by Skarlet Rockwood | Apr 1, 2023 | Digital Marketing, Instagram, Social Media
As a pet business owner, social media is an incredibly important tool for promotion and gaining a wider audience. With the rise of influencer marketing and online sales, it’s crucial that your brand stands out on popular platforms like Facebook and Instagram....
by Skarlet Rockwood | Mar 28, 2023 | Digital Marketing, Instagram, Social Media
Instagram’s Algorithm Change: What it Means For Your Pet Business Social media is an incredibly influential tool for businesses today, and Instagram has become one of the most popular and essential platforms for expanding your brand. As a result, constant...
by Skarlet Rockwood | Sep 20, 2022 | Pet Marketing Podcast
In this episode, I talk with Kati Keyes, brand strategist and owner of Max Pet Marketing. Kati has been in pet industry sales and marketing for over 10 years now. She’s worked with thousands of pet businesses and leverages her degree in psychology to identify...
by Skarlet Rockwood | Aug 13, 2022 | Pet Marketing Podcast
In this episode, I talk with Jessica Bay, the founder and designer behind Template for Pet Pros, a Canva template membership providing dog brands with social media graphics. Jessica helps dog brands and pet industry social media managers put an end to social media...
by Skarlet Rockwood | Aug 6, 2022 | Pet Marketing Podcast
In this episode, I talk with Rachel Spencer, the PR genius behind Publicity for Pet Businesses, about how to get your pet business in the media. As a pet business owner, it can often seem daunting trying to figure out where to best spend your time to get the word out...
by Skarlet Rockwood | Aug 5, 2022 | Pet Marketing Podcast
In this episode, I talk with Lorne Sederoff, VP of Channel Partnerships with Search Kings, about the newest Google feature coming to the pet industry and how you can capitalize on it for your business. If you’re a licensed professional, getting the “Google...
by Skarlet Rockwood | Jul 23, 2022 | Digital Marketing, Instagram, Pet Marketing Podcast, Social Media
Having a solid content strategy is a big key to success or failure on social media. But there are also small tweaks you can make to increase your chances. In this episode, I share 11 helpful tips for growing your pet business Instagram account. Each of these tips...