by Skarlet Rockwood | Jul 16, 2022 | Pet Marketing Podcast
In this episode, I talk with Tori Mistick, the single dog mom behind Wear Wag Repeat, about how she’s increased her website traffic by as much as 5x using Pinterest. I’ve been a fan of Tori’s for a long time now. She’s a “must...
by Skarlet Rockwood | Jan 13, 2022 | Pet Marketing Podcast
I’m so excited to share my new podcast with you! The last few days I have been buzzing like a 10-year-old the night before her birthday. I’ve been wanting to start my podcast for over a year now, and it’s taken up to this point to take that apprehensive leap of faith....
by Skarlet Rockwood | Dec 29, 2021 | Digital Marketing, Instagram, Social Media
Instagram’s recently added feature, the Link sticker, is revolutionizing how people interact with stories — especially those made by smaller accounts. Do you wish there were more ways to drive traffic to your website using Instagram? Being limited to just one link in...
by Skarlet Rockwood | Dec 15, 2021 | Business, Content Creation, Digital Marketing, Social Media
When you’re creating your marketing plan in the pet industry, pet-related holidays and social awareness days can be a great source for content ideas. Whether you’re planning your blogs or social media posts, pet holidays can be a great tie-in for content that’s...
by Skarlet Rockwood | Dec 5, 2021 | Business, Digital Marketing, Instagram, Social Media
According to the latest figures, there are 1.074 billion monthly active users on Instagram in 2021! If you’ve been told that your customers don’t hang out on the platform, guess again. Also, 71% of Instagram users are under the age of 35. That means it’s a prime...
by Skarlet Rockwood | Dec 4, 2021 | Digital Marketing, Instagram, Social Media
Trying to keep up with Instagram’s rapid development can seem daunting. It feels like they are announcing new functions left and right. This is particularly true now when the platform is releasing new features almost every week. No worries. I’ve put together a list of...
by Skarlet Rockwood | Dec 4, 2021 | Digital Marketing, Instagram, Social Media
Instagram recently updated the algorithm used to govern the Instagram Reels feature, and it’s designed entirely to prioritize original content. Videos created outside of Instagram and repurposed, such as those made on TikTok, will now receive a lower priority than...