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Pet Marketing Podcast Ep 1: How To Identify Your Dream Customers

I’m so excited to share my new podcast with you! The last few days I have been buzzing like a 10-year-old the night before her birthday.

I’ve been wanting to start my podcast for over a year now, and it’s taken up to this point to take that apprehensive leap of faith.

Was I terrified to start a podcast when talking to other people takes up WAY too much energy, and I say um as much as breath?

Hell Yes.

Did I do it anyway?


I cannot express how much I am looking forward to sharing this amazing journey with you and any other listeners who join us along the way.

In the first episode of the Pet Marketing Podcast, I talk about how to identify your dream customers and create a detailed mental picture so that you know exactly who you’re talking to when you create your marketing content.

Listen To The Episode

Episode Overview

  • Why your business needs to have a Customer Avatar
  • What is a Customer Avatar?
  • Questions to ask to build an image of your perfect customer

Customer Avatar Questions

Marital Status:
Children (Number + Age):
Job Title:
Annual Income:
Trade Shows:

What are their goals?
What are their values?
What is their authority level?
What are their challenges?
What are their desires?
What are their pain points?
What are their objections to purchasing?


Pawesome Content Workshop:

If you like what you hear in this episode, join me for the rest of my Free 5-day Workshop to help you plan out your full editorial calendar for 2022. It’s called the Pawesome Content Workshop, and it will take you through 5 steps to plan out all of your content for a full year.

It started on Monday, January 10, but you’re not too late! You can still join for free up until Sunday, January 16. Join the Pawesome Content Workshop mow.

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Content Marketing for Pet Professionals by Skarlet Shuplat

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You can find new episodes of the Pet Marketing Podcast every week wherever you get your podcasts. Be sure to subscribe so you don’t miss out on any juicy pet marketing advice.

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