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Pet Marketing Podcast Episode 7: What Is A Brand Strategy

In this episode, I talk with Kati Keyes, brand strategist and owner of Max Pet Marketing.

Kati has been in pet industry sales and marketing for over 10 years now. She’s worked with thousands of pet businesses and leverages her degree in psychology to identify costly mistakes and build a clear strategy roadmap to success. She’s joining me today to talk about what a brand strategy is and why it’s important.

Listen To The Episode

Episode Overview

  • What a brand is (and isn’t)
  • What should every pet business know about branding?
  • Common branding mistakes
  • How to figure out what branding will resonate with your ideal customers

Where to Find Kati:

Resources

Brand Checklist

If you like what you hear in this episode, click over to the full show notes and contact Kati for your own free brand checklist.

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