In this episode, I talk with Kati Keyes, brand strategist and owner of Max Pet Marketing. Kati has been in pet industry sales and marketing for over 10 years now. She's worked with thousands of pet businesses and leverages her degree in psychology to identify...
Pet Marketing Podcast Episode 7: What Is A Brand Strategy
In this episode, I talk with Kati Keyes, brand strategist and owner of Max Pet Marketing. Kati has been in pet industry sales and marketing for over 10 years now. She's worked with thousands of pet businesses and leverages her degree in psychology to identify costly...
Pet Marketing Podcast Episode 6: Canva for Pet Businesses
In this episode, I talk with Jessica Bay, the founder and designer behind Template for Pet Pros, a Canva template membership providing dog brands with social media graphics. Jessica helps dog brands and pet industry social media managers put an end to social media...
Pet Marketing Podcast Episode 5: Get Your Pet Business in the Press
In this episode, I talk with Rachel Spencer, the PR genius behind Publicity for Pet Businesses, about how to get your pet business in the media. As a pet business owner, it can often seem daunting trying to figure out where to best spend your time to get the word out...
Pet Marketing Podcast Episode 4: Building Trust with Google Screened
In this episode, I talk with Lorne Sederoff, VP of Channel Partnerships with Search Kings, about the newest Google feature coming to the pet industry and how you can capitalize on it for your business. If you're a licensed professional, getting the "Google Screened"...
Pet Marketing Podcast Episode 3: Growing Your Pet Business Instagram
Having a solid content strategy is a big key to success or failure on social media. But there are also small tweaks you can make to increase your chances. In this episode, I share 11 helpful tips for growing your pet business Instagram account. Each of these tips...
Skarlet is a Content Marketer & Social Media Strategist for Pet Professionals with 6+ years of experience. She is the Owner of FUR Social and Founder of FUR Social Academy, where she teaches pet industry professionals how to reach more pet parents online. She specializes in combining content marketing tactics with social distribution and audience growth to build profitable pet businesses that actually make a difference for pets and their people.
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