In this episode of the Pet Marketing Podcast, we delve into the art of storytelling through brand photography. Join Skarlet as she sits down with seasoned pet photographer Michelle Conner to explore how visual narratives can elevate your pet business. Discover the key...
Pet Marketing Podcast Episode 8: Influencer Marketing for Pet Businesses
In this episode, I dive into the fascinating world of influencer marketing for pet businesses. Join me as I uncover some compelling insights and statistics, shedding light on the difference between pet influencers and their human counterparts. Plus, we'll explore the...
Pet Marketing Podcast Episode 7: What Is A Brand Strategy
In this episode, I talk with Kati Keyes, brand strategist and owner of Max Pet Marketing. Kati has been in pet industry sales and marketing for over 10 years now. She's worked with thousands of pet businesses and leverages her degree in psychology to identify costly...
Pet Marketing Podcast Episode 6: Canva for Pet Businesses
In this episode, I talk with Jessica Bay, the founder and designer behind Template for Pet Pros, a Canva template membership providing dog brands with social media graphics. Jessica helps dog brands and pet industry social media managers put an end to social media...
Pet Marketing Podcast Episode 5: Get Your Pet Business in the Press
In this episode, I talk with Rachel Spencer, the PR genius behind Publicity for Pet Businesses, about how to get your pet business in the media. As a pet business owner, it can often seem daunting trying to figure out where to best spend your time to get the word out...
Pet Marketing Podcast Episode 4: Building Trust with Google Screened
In this episode, I talk with Lorne Sederoff, VP of Channel Partnerships with Search Kings, about the newest Google feature coming to the pet industry and how you can capitalize on it for your business. If you're a licensed professional, getting the "Google Screened"...
Skarlet is a Content Marketer & Social Media Strategist for Pet Professionals with 6+ years of experience. She is the Owner of FUR Social and Founder of FUR Social Academy, where she teaches pet industry professionals how to reach more pet parents online. She specializes in combining content marketing tactics with social distribution and audience growth to build profitable pet businesses that actually make a difference for pets and their people.
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